ABOUT US

WE ARE COMMITTED TO TRANSFORMING THE CONCEPT OF LUXURY

Since being founded in 2020, Serena IB Official has turned jewelry into a meaningful expression of self. Every piece is crafted to empower women to express their uniqueness, with designs that not only elevate style but become an integral part of their lives.

We believe that jewelry is more than just an accessory—it's a reflection of who you are, where you’ve been, and where you’re going.

Every design is created with attention to detail, ensuring timeless beauty, durability, and versatility for every woman.

Through her brand, she aims to inspire confidence, elevate everyday moments, and empower every woman to embrace her individuality.

Our mission is to create a more responsible jewelry industry, where quality, sustainability, and artistry are at the forefront. We use only high-quality materials, and we are dedicated to minimizing our environmental footprint by working toward sustainable practices in every stage of the creation process.

Sustainability is at the heart of Serena IB Official. We are committed to using ethically sourced materials, reducing waste, and ensuring that every piece we create has a minimal impact on the environment. By prioritizing responsible production practices, we aim to not only create beautiful jewelry but also protect the world that inspires us. We believe that sustainable practices should be integral to every step of the jewelry creation process, and we continue to explore new ways to improve.

A MESSAGE FROM SERENA

As the founder of Serena IB Official, my mission has always been clear: to create jewelry that feels as personal as it does beautiful. Each piece I design is meant to inspire confidence, elevate your everyday moments, and become a part of your unique story. I am deeply grateful to every woman who chooses our jewelry to express her individuality and enhance her life.

Thank you for allowing us to be part of your journey. I look forward to continuing to design pieces that empower and inspire you, one creation at a time.

With love,
Serena
Founder and Creative Director
Serena IB Official

SHOP WITH SERENA

At Serena IB Official, we don’t just create jewelry; we craft stories, moments, and memories.

Creativity

We celebrate the power of imagination and individuality. Our designs merge timeless elegance with modern flair, always inspired by the unique beauty of every woman.

Family

Built with care and passion, we treat every piece as part of our family. We value collaboration and aim to create lasting connections with our team and our customers.

Humbleness

With a humble approach to our craft, we continually strive for growth, learning, and improvement in everything we do.

Confidence

Our jewelry is created to empower. Each piece is designed to make you feel confident, bold, and authentically yourself.

Boldness

We embrace daring individuality and design pieces that stand out while maintaining elegance and sophistication.

Sustainability

We are committed to responsible sourcing and using high-quality materials that honor both the earth and its resources.

Craftsmanship

Each piece is crafted with meticulous attention to detail in Beirut, ensuring exceptional quality and lasting beauty.

Donation

In response to the current situation in Lebanon, Serena IB Official is proud to donate 30% of our profits to support local communities in need. We believe that while our jewelry empowers individuals, it’s also our responsibility to help uplift and support those affected by crisis. Every piece you purchase helps contribute to a brighter future for those facing hardship in Lebanon.